Brand Profile: Anchored Style Anchored Style is a little bit different and a lot a bit unique compared to other companies' styles you've seen me talk about. The founder and designer, Lauren, calls her style 'surfer prep'. It's a cross between your classic new England collegiate style and that of the laid back west coast. They combine to create this a classic item twisted to focus on comfort and fit. Anchored Style offers Men's and Women's apparel and accessories featuring their signature logo. I have always been drawn to Anchors because of my mom. She was a Delta Gamma in college, and I grew up in a Raggedy Ann Nursery and humming Hannah songs. This being said, both my parents grew up in Florida and instilled in me a lasting love of the ocean, so I really connect with the symbolism throughout the Anchored Style line. The Short Sleeve Yellow Shield really seems to combine the sea-loving logo with the collegiate inspiration. Link $30 The Coral Reef Men's Polo is sharp, but is also flexible and comfortable with it's 95% Pima Cotton Pique 5 % Spandex mix. Link $68 Lauren is also very proud of her jersey cotton hoodies and how comfortable they...
November 22, 2011 — 0 comments
Father's Day - June 19, 2011 I am truly blessed to be able to call John M. Siktberg my dad. My dad is the most amazing father a girl could ever ask for. He is the most caring and selfless person I have ever known. He gives his all in everything he does and puts everyone before himself. He displays the upmost integrity in his life. My dad loves God first, my mom second, and his kids third. He is a true gentleman. My dad still opens the car door for my mom every time, and if I’m getting in the car, he opens mine too. This year marks my parent’s 35th wedding anniversary & they still look like newlyweds. My dad has raised the bar so high for men out there. I have faith God will bring a man into my life as great as my dad. My dad is a smart business man and I have always looked up to him. As a kid, I remember waiting for my dad to get home from work so I could tell him about my day, eating dinner together as a family, finishing up our homework, playing games, a kiss and...
June 19, 2011 — 0 comments
8 Tips to Successfully Launch Your Brand in Under a Year Under30CEO | Leave a Comment and 30 Reactions “Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – to act.” – French Historian, Statesman, and Novelist, Andre Malraux. Only one short year ago I developed the idea to launch my own clothing brand, Anchored Style. I was terrified of the undertaking, but more scared of not taking the risk to fulfill my dream. So with the quiet buzzing of an idea in my head, the electricity of fear beneath my skin, and the knowing thump of my heart pushing me to take a chance, I threw myself into developing my line of surfer-prep apparel. In seven short months I had the product off the ground and selling in stores and on 11 college campuses around the U.S. Here’s how I did it, all in under a year. Eat, Drink, and Sleep your market Immerse yourself in the lifestyle you want your product to appeal to Finding out exactly who your market is will and can...
April 11, 2011 — 0 comments
Anchored Style officially launched its Wholesale side of the business this past weekend at Surf Expo, Jan 6-8 in Orlando, FL. We had a great response. We had the opportunity to show the line to buyers for the first time and got a great response! For all wholesale inquiries, please contact Lauren@anchoredstyle.com or call 727.470.9294.
January 11, 2011 — 0 comments
I want to thank my amazing photographer, Erik Valind. He sees my vision and makes it happen! I could not ask for a better partner in getting the Anchored Style Lifestyle image across. Thank you for putting in extra long hours with me and making my dream a reality Erik! For more on Erik, check out http://erikvalind.com/blog/
December 28, 2010 — 0 comments